Increasing customer
loyalty
Unique performance insights that give Sky Bet Club members an edge.
Challenge
Sky Bet Club wanted to provide its loyal members with insights into English football that they couldn’t get anywhere else, in order to drive increased betting volume.
Solution
We designed and created a portfolio of unique content for Sky Bet Club members in the run-up to the 2020/21 season. This included insights such as “Does the league table lie?”, which assessed actual team quality against points totals, “Race for the Golden Boot”, which predicted how many goals each player would score, and “Timo: Germany versus England”, which evaluated how Timo Werner’s Bundesliga performance would translate to the Premier League.
Impact
Sky Bet Club saw a 50 per cent increase in betting volume from their VIP customers who received our insights, compared with customers who only saw the typical content.
“Twenty First Group’s ability to offer high quality bespoke services has been key to SBGs success and innovation in the stats betting space. The team’s support and availability on a day to day basis is unmatched, allowing for a great working relationship.”
