Power insights
on and off the course
Using data intelligence to improve performance, engage fans and increase value
Challenge
The European Tour wanted to provide an enhanced performance analysis solution for its member players and enhance its data insight proposition to its loyal fans.
Solution
We played a pivotal role in gathering, processing and consolidating enhanced shot data. Then, leveraging our machine learning and engineering capabilities, we helped the Tour distribute new insights to players, fans and commercial partners.
The solutions included the “Waggle” analytics platform, which gives players the ability to securely access information of their performance; a bespoke API to integrate with the Tour’s internal database; and a unique algorithm to enhance the stats proposition on the official European Tour website.
Impact
Every Tour player and fan now has powerful performance insights at their fingertips. Our work not only helps to power the Tour’s award-winning content team, but has also provided opportunities for the Tour to monetise the enhanced data-proposition with media, brand and gaming partners.
“As golf’s global Tour, we are committed to providing our members and fans with intelligent solutions and unique insight. 15th Club helps us achieve this and provides us with a distinct advantage”
