We are pleased to announce that ex-Sainsbury’s and OTRO executive Claire Kelly has been appointed Chief Operating Officer here at Twenty First Group. She was previously Chief Growth Officer.

Working closely alongside our Group CEO Blake Wooster, Claire will bring extensive experience of consulting, technology and analytics to the group. Blake said: “We are entering another growth phase and Claire will work with me to shape and implement our new strategy. She will take the lead in furthering our business capabilities in the UK and internationally.”

Claire added: “The sports industry is moving quickly to put data driven solutions at the centre of commercial and performance decisions. Our expertise and deep sector knowledge mean Twenty First Group is uniquely placed to create these solutions. I’m really excited to be responsible for implementing our strategy right across the business, from the ground up.”