Understand
what you’re buying
Solidifying investment theses and validating a football club’s value through sporting intelligence.
Challenge
An American investment group and a PE firm needed to quantify the risks and upside associated with investing in a high-profile European football club.
Solution
We created bespoke models to map the current and future landscape of the target’s league, how this affected both sporting and commercial opportunities.
We combined public and proprietary data to determine the investments required to achieve certain outcomes, including a risk spectrum for each scenario. We collaborated on live-season and multi-year relegation probabilities for the clubs within the league.
We merged performance data with financial data to measure future squad appreciation / depreciation of each club in the league, allowing our partners to visualize the natural trajectory of the target club’s squad relative to competitors.
We objectively evaluated the calibre of major sporting decisions made over previous years – which strengths to lean into and which vulnerabilities to address.
Impact
Our partners could understand how their investment and capital injections would impact performance outcomes, and how those would in turn affect broader commercial objectives.
“Twenty First Group allowed us to bridge the gaps between financial investment, sporting performance, and commercial impact. Their work helped with our confidence during the diligence process, and is shaping how we operate moving forward.”
