Consensus
from conflict
In-depth analysis and a personal approach to overcome stakeholder differences
Challenge
To give clubs and administrators confidence in the future by overcoming disagreements over the format of the Netherlands’ premier football league.
Solution
Taking a consultative and analytical approach, we first interviewed every club CEO individually, to truly understand their various perspectives.
Having defined alternative options for the league format, we then created a bespoke statistical model to assess their impact on each club’s performance and revenue over a ten-year period. This included the probability of relegation, along with projected income from matchday revenue, commercial deals and broadcast rights.
Impact
Having started with a series of conflicting views, we were able to gain alignment among stakeholders that making a material change to the competition format would not bring sufficient benefit to all clubs.
“Twenty First Group helped us to navigate a challenging political situation. Their independence and robust analysis were key in building consensus and moving us forward.”
